Royal Farms Brings Its World-Famous Chicken to South Carolina with First Location in Myrtle Beach

Royal Farms Holds “Get Ready to ROFO” Soft Opening in Myrtle Beach, SC

Baltimore, MD, April 22, 2026 (GLOBE NEWSWIRE) -- Royal Farms, the nationally acclaimed convenience store and gas station chain known for its World-Famous Chicken, freshly brewed coffee, and made-to-order meals, is excited to announce the grand opening of its first South Carolina location in Myrtle Beach, on May 18, 2026. Located at 391 Fantasy Harbour Blvd., Myrtle Beach, SC 29579, this brand-new store will provide 24/7 access to high-quality, fresh food, fuel, and convenience items, continuing Royal Farms' mission of delighting the communities it calls home.

To commemorate this exciting milestone, Royal Farms will host a special, ticketed “Get Ready to ROFO” soft opening event on May 13 and 14, 2026, inviting the community to preview the new store and experience its signature offerings, including a complimentary meal from the soft opening menu and first-class customer service. Free tickets are available through Eventbrite: https://www.eventbrite.com/e/royal-farms-myrtle-beach-sc-soft-opening-tickets-1987953357005?aff=PressRelease

"We are honored to officially join the Myrtle Beach community as a reliable, 24/7 neighbor. Beyond our World-Famous Chicken, we are bringing real value to South Carolina through our ROFO Rewards program and a commitment to fresh, affordable meals for every resident. We look forward to being the go-to spot where quality and community meet," said Joe Kieper, District Leader at Royal Farms.

The new Myrtle Beach, SC location will feature:

12 Fuel Dispensers (including E-Free)
Car Wash
Fresh, Made-to-Order Food: From Royal Farms’ signature World-Famous Chicken and sandwiches to a variety of breakfast options, there’s something for everyone.
24/7 Service: Open year-round to meet all convenience and fuel needs.

To make the most of every visit, we invite the Myrtle Beach community to join the ROFO Rewards loyalty program, where you can save money throughout the year, earn fuel discounts with ROFO Pay, receive rewards for everyday purchases, and redeem other surprise freebie offers!

By registering for ROFO Rewards, you gain access to special member offers and can earn rewards points on purchases. Every time you visit Royal Farms and make a purchase, you will receive 2 points for every dollar you spend with ROFO Rewards, and 1 point for every gallon of gas you purchase. When you upgrade to ROFO Pay (excl. New Jersey Stores) you save 10 cents per gallon. You can keep track of points and offers at www.roforewards.com or by downloading the ROFO Rewards app on your phone.

How to Register as a ROFO Rewards Member

Join by simply texting “ROFO” to 43751. (Standard message and data rates may apply.)

Online at app.royalfarms.com or via the ROFO Rewards app.

For South Carolinians interested in working for Royal Farms, please visit https://www.royalfarms.com/careers/. Royal Farms offers competitive pay, medical and dental insurance, a 401(K)-retirement plan, opportunities for advancement, flexible schedules, vacation time, and our employee store discount.

About Royal Farms

Royal Farms is a renowned operator of fast and friendly neighborhood convenience stores with over 300 locations. Royal Farms opened its first store in Baltimore, MD in 1959. Today, the chain has locations in Maryland, Delaware, Pennsylvania, New Jersey, Virginia, West Virginia, North Carolina, and South Carolina. Royal Farms has been satisfying customers’ hunger for Real Fresh food served Real Fast. The Royal Farms Kitchen is well known for its Always Fresh, Never Frozen World-Famous Royal Farms Chicken that is lightly hand-breaded and pressure-cooked in Trans Fat Free cooking oil to golden brown perfection. Royal Farms Western Fries are hand-cut from fresh Idaho potatoes, hand-breaded, and cooked right in store. Most locations are open 24 hours, 365 days a year. For more information about Royal Farms, visit: www.royalfarms.com

Aliyah Atayee
Royal Farms
4108890200
aatayee@royalfarms.com

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